Hooks that hold the
first 3 seconds.
HOOKSMAXING turns your subject into five retention-engineered hooks — grounded in how the algorithm actually decides what gets distributed.
Free to start · 10 hooks every 30 days
Tell it the subject
What your video is actually about — the build, the moment, the claim. Add any real numbers you can truthfully back.
Get 5 engineered hooks
The engine writes five hooks across distinct frameworks — each with on-screen text, triggers and the payoff that closes the gap.
Test, track, double down
Post the same content with different hooks, log 3-second retention, and let the stats reveal your personal hook formula.
A framework for every subject
Curiosity Gap
Loewenstein's information-gap theory: an open loop the brain must close (Zeigarnik effect).
Contrarian / Status-Quo Break
Cognitive dissonance: the brain can't leave a contradiction unresolved; agree-ers and arguers both stay.
Proof First / Specific Number
Numbers are involuntary attention-grabbers; odd figures signal real experience.
Identity Call-out
The Reticular Activating System flags personally relevant stimuli: "this was made for me."
Relatable Pain / POV
Self-identification and empathy; recognised struggle means the viewer stays for the solution.
In-Medias-Res Story
Narrative transportation; starting mid-scene skips the trust barrier of a cold opener.
Stop guessing.
Start engineering.
Build your first five hooks in under a minute. Free to start.